Tag Archives: Engagement

Unnumbered sparks fly through the sky, created by cellphone signals

People interacting with Art.

TED Blog

Outside the Vancouver Convention Centre, people gather to interact with Skies Painted with Unnumbered Sparks. Photo: Ema Peter Outside the Vancouver Convention Centre, people gather to interact with Skies Painted with Unnumbered Sparks. Photo: Ema Peter

“It looks like it’s holding up the clouds.” “It’s like a sky jellyfish.” “I love how the light moves across it along with the sound.”

These were some of the comments heard at TED2014 about Skies Painted with Unnumbered Sparks, a collaboration between sculptor Janet Echelman and data artist Aaron Koblin. This monumental sculpture stretched 745 feet, from the Vancouver Convention Centre where TED was held, over an open-air plaza on the edge of Vancouver Harbor and up to the top of the Fairmont Waterfront hotel. Every night while the temporary sculpture was installed, from March 15-22, 2014, dozens of people could be seen across the street setting up cameras and tripods to capture the glowing spectacle. Meanwhile, underneath the sculpture, even greater numbers of people gathered, most of…

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Brands that move me to action.

As I mature, the brands that engage me (and which deserve my loyalty and money) are those that benefit my health, wellbeing, my intellect, my family and the world around me. They tend to be cultural brands, magazines, journals, personalities (Jamie Oliver), bookstores, places, museums, even household products that have an inclusive and empathetic view of the world, and give back to the community or world at large, in an honest, transparent way. I am loyal to Brands that I can interact with, and if I can interact with them to help a cause or belief I have then that’s even better. So what I’m saying is that brands that engage me + are relevant to me + have a post-digital presence + have a consistent conversation with me + improve the world in some way + have an honest social point of view and social conscious are more likely to catch my attention and move me to action. That’s not much to ask for is it?