Strong Brands ge​​​​t Angry.

Anger that is uncontained is a sign of not being present in the moment, and, therefore, being unable to manage our emotions . However, when used appropriately, anger can be harnessed to muster the courage to speak out against something we disagree with or to defend ourselves when being attacked.

I’m not espousing being angry at all times, nor lashing out at others, or hating on yourself, but if we use our intuition to recognise that a situation or person is causing us anger, then we can investigate what it is about that person/situation making us angry. If we are aware of what is making us angry, we can use that as a learning opportunity to uncover hidden feelings (guilt, grief, helplessness, disappointment, feeling trapped) or fears.

You can read more about anger and anger management from a psychological perspective on MentalHelp.net

My point is, understanding Anger or Tension helps recognise that an issue or misalignment exists, moves us to define a problem and seek a creative solution to it, and this practice applies as much to brands as to people.

What is Your Brand Angry about? 

From a communication or brand planning perspective, strong brands usually stand for something. They have a sense of purpose which creates a sense of community and common interest around the brand.

Another way I like to look at it, strong brands have identified an ‘enemy’ or something that makes them ‘angry’ and they address this with their product or service or communication campaign. For example:

Nike, ‘Just Do It,’ is against procrastination.

Ikea, ‘A better everyday life for the many people,’ is against hierarchy.

Patagonia, ‘If it’s broke, fix it! is against consumption that negatively impacts the earth.

Next time you’re thinking about your company purpose, or your next creative brief, start by thinking about answers to the following questions:

  1. What is your brand angry about?
  2. What problem does your brand find annoying that it aims to solve?
  3. Who / What is your enemy? And how can you speak out against it?

By defining your purpose this way, you ensure that your brand is of value and service to your users and community by solving existing probelms. And ultimately, this is what defines a strong brand.

Live consciously,

Brenda.

If you’re alive then you’re already winning at life.

What an amazing thought…

“Every living thing is, from the cosmic perspective, incredibly lucky simply to be alive.

Most – 90 percent and more – of all the organisms that have ever lived have died without viable offspring, but not a single one of your ancestors, going back to the dawn of life on Earth, suffered that normal misfortune.

You spring from an unbroken line of winners going back millions of generations, and those winners were, in every generation, the luckiest of the lucky, one out of a thousand or even a million.

So however unlucky you may be on some occasion today, your presence on the planet testifies to the role luck has played in your past”.

Source: Daniel Dennett.

Do you realize how special you are?

According to natural selection, you are perfect just the way you are, that’s how you’ve made it here.

If we believe this premise, it follows that our role in life is to live this perfection – not by being perfect – but by shining as the unique individuals that we are.

Break free from Bias.

Cognitive is a word relating to cognition, which is the mental process of acquiring knowledge and understanding through thought, experience, and the senses. It is our way of discerning what is going on around us. It is basically the way we mentally process information around us to gain understanding.

Cognitive Biases, therefore, are unconscious inclinations or prejudices that are based on our historical environment and psychological development and in this way, they limit our way of interacting with the people and situations around us, and they deny us our full human experience.

When we become aware of the existence of cognitive biases, it becomes easier to break their hold by noticing when we are defaulting to that mode of thinking.

Confirmation Bias

Confirmation Bias is one type of cognitive bias that refers to the tendency to search for, interpret, favour, and recall information in a way that confirms one’s preexisting beliefs or hypotheses.

When you default to that mode of thinking, you tend to approve ideas that confirm what you already know, thus staying within your comfort zone and rejeting ideas that are totally new or unfamiliar.

In order to negate the effects of confirmation bias, it helps to detach from your usual way of thinking by asking yourself a few questions:

  • Am I selecting this idea because it sits within my comfort zone?
  • Am I taking the path of least resistance?
  • How can I break down this idea into its various components to make its adoption easier?

Hope this helps you to push your thinking into more courageous territory.

Live consciously,

Brenda.

Letting go of Ego.

The human Ego is a natural part of what makes us human. It protects us in order to continue our survival and if we listen carefully to what it is saying, it helps us live our lives with passion.

But Ego can undoubtedly be destructive. This is how a destructive Ego manifests itself in everyday behaviour.

Let’s rid the world of destructive Ego to design a better world, and nurture better relationships.

Ego.