The creative business is a people business – the business of connecting with people through ideas and solutions. It’s sometimes art and other times science. But we all agree that the best communications are those that touch the heart, tell interesting stories and get people to change their attitude or behaviour.
To do that well, we must be able to harness our own empathy and human understanding. Motivations are varied, and if we don’t open up to understand these motivations, we will be less successful in ‘winning with heart’.
At the same time, ‘winning people’s hearts’ requires us to embody and nurture the same values and characteristics (in ourselves, within our companies and relationships) that we are trying to inspire.
What do you do in your daily life that helps you (1) Understand better, and (2) Foster the values you try to achieve in your work?