Sometimes ads are beautiful and strategic thoughts are simple. Like this one for Hovis bread. The idea is to reinforce the expertise and authenticity of the bread which has been around for 122 years…
Set your angel free. Awesome thought.
I edit for a living. Actually, that’s not true. I am a brand strategist. And at the beginning of every big project I amass a vast array of information, ideas and opinions.
My job, as the brand strategist, is to clear away the clutter, expose the truth that sits at the core of this array of information, ideas and opinions, and shape the words that articulate this truth in a powerful way.
The process is very much like being a sculptor, chipping away at the rock diligently and purposefully until the image reveals itself – a concept Michelangelo spoke of often:
I saw the angel in the marble and carved until I set him free.
For Michelangelo the idea was already there, inside the slab of stone, and his eyes and hands were the vessels by which the idea was brought forth. Sculpture, like editing…
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“Maker” is a feature-length documentary that looks into the current maker movement in America – a new wave of Do-It-Yourself and Do-It-Together fueled by passion and powered by the advent of new technologies.
The “Maker Movement”, sometimes called the “Third Industrial Revolution,” subverts traditional manufacturing by building on innovative concepts such as open source, local manufacturing, crowd funding, and digital fabrication. Breaking the hobbyist movement stereotype, “Maker” delves deep into this ecosystem of design and manufacturing in the Internet era. The film explores the ideas, tools, and personalities that are driving the Maker Movement – and returns with a timely snapshot of one of the transforming influences of the current age.
If you’re at all interested in the evolving world economy, the grassroots movement and the generation of do’ers then this is a must see.
Top tips for writing great briefs – A summary of this awesome post by Rob Campbell Planning legend @Robertc1970
1) Don’t over think things.
2) Release yourself from the tyranny of conscious thought
3) Express everything in a simple yet interesting way
4) Something that allows people to ‘feel’ not ‘be told’
5) Turn functional into exciting
6) Ignore details and distractions and focus on clarity
7) Briefs that are exciting, infectious and ‘bursting with possible’
8) A proposition that opens doors rather than creates small boxes