Times have changed since gaudy accessories and gold foil symbolised luxury and wealth implied overspending on things that drained earth’s resources.
An increasing awareness around the impact of our consumption on the planet including our food supply has been accompanied by a rise in the organic and sustainable movements.
Identity design has also shifted in line with these trends.
No longer about overt bling, simplicity, muted tones, textured finishes and earthy or quirky graphics are the order of the day.
Increasing global wealth has made luxury products and services more affordable and whilst those playing catch-up are still intrigued by glitz and glamour, new luxury has evolved to be more discreet.
The evolved luxury consumer is prepared to pay more for artisanal products and natural sources. They are willing to wait for months for unique handcrafted products in order to forgo heavy processing and drowning in a sea of sameness.
Society is moving away from conspicuous consumption and into conscious creation.
Imperfections are now prized as an indication of a products’ craftsmanship and personalisation, as is a willingness to pay more for brands that are not overly designed.
Perhaps the world needed to go through the long period of industrialization and unprecedented growth that we have seen in the last 100 years in order to reassess our values.
Next time you absolutelyneed to buy a new gadget or can’t live without the latest wireless headphones, ask yourself if the ones you have absolutely need replacing and reflect on the kind of world your choice will contribut to.
Let’s keep pushing to create the healthy planet we desire to live in.
Cognitive is a word relating to cognition, which is the mental process of acquiring knowledge and understanding through thought, experience, and the senses. It is our way of discerning what is going on around us. It is basically the way we mentally process information around us to gain understanding.
Cognitive Biases, therefore, are unconscious inclinations or prejudices that are based on our historical environment and psychological development and in this way, they limit our way of interacting with the people and situations around us, and they deny us our full human experience.
When we become aware of the existence of cognitive biases, it becomes easier to break their hold by noticing when we are defaulting to that mode of thinking.
Confirmation Bias is one type of cognitive bias that refers to the tendency to search for, interpret, favour, and recall information in a way that confirms one’s preexisting beliefs or hypotheses.
When you default to that mode of thinking, you tend to approve ideas that confirm what you already know, thus staying within your comfort zone and rejeting ideas that are totally new or unfamiliar.
In order to negate the effects of confirmation bias, it helps to detach from your usual way of thinking by asking yourself a few questions:
Am I selecting this idea because it sits within my comfort zone?
Am I taking the path of least resistance?
How can I break down this idea into its various components to make its adoption easier?
Hope this helps you to push your thinking into more courageous territory.
Ancient Greece is a complex topic but from what I can summarise about Sparta, it was a wealthy state with a strong education system called the Agoge where elite boys would take part in physical training to mould them into the strongest and most disciplined soldiers. Spartan girls were also brought up to be strong and supportive so they could provide strong babies to continue the Spartan lineage. But Sparta ruled over the Helots – peasants who farmed the land and provided food for their wealthy Spartan overlords. Over time, resentment between the Helots and the ruling Spartans led to a war. Even though the Spartans won the war, this class struggle plagued and weakened them for a long time until eventually they had a war with Athens over the city of Thebes which led to Sparta’s demise.
Similarly, fast forward a few thousand years to modern Greece with huge levels of inequality and impoverishment leading to the election of Syriza on an Economic platform. Greece is saying “we’re going to be playing by our rules now and we will no longer be subjected to EU humiliation and Economic imbalances”.
We can’t solve problems using established systems and entrenched models of thinking. We must be trailblazers even though it might ruffle some feathers along the way.
The solutions we design must be based on symbiosis and nurturing a win/win scenario. The current mess that the world is in can be attributed partly to the inequality that many feel at the hands of the few.
It’s time we each question where our beliefs, values, pre-dispositions come from. When we realise that much of them are human-made and full of biases, perhaps we will start to improve our condition and change the world.
I wonder when the Silicon Valley / Tech bubble is going to burst? It seems to me it is lacking integrity. Although it was touted as the Economic Saviour and Tech. Revolution that will propel humanity forward and create fairness, in reality it’s just hipster Entrepreneurs who claim to be different than the corporates they left but they end up emulating them.
It’s not really their fault though because they are part of an unsustainable global system that sucks them back into the same old paradigms – inequality, unnecessary growth for growth’s sake, unsustainable use of finite resources, imbalance of values.
In this video, Spotfront founder mentions the “Silicon Valley culture of Glorifying Success and ‘Big Exits’ – whilst not focussing on the fundamentals of building a business” – in other words, he’s describing the Silicon Valley PR machine.
And even he goes on an MBA instigated ramble discussing how his start-up is “Business Model Focussed” – what on earth does that mean? And what about “Cost Structures”? For a purportedly Agile Start-up this sounds too much like the overly complicated business language that many start-ups were trying to escape. Why not say “focus on doing things right and minimising your costs”?
Technology has been touted as the force that will propel humankind forward. But in reality, if people don’t have access to the tools | networks | connections | education for Technology it will continue to divide the world into the Elites and the masses. When the system is so disoriented and imbalanced as it currently is, technology cannot save us until we change our values and move to a more equatable, fair, honest system.
We’ve seen enough Venture Capital, Hipster Marketing/PR and Techies to realise that it’s mostly cool design used to coerce people into spending more on over priced designer toys and labels.
‘Spindrift’ is the short story of acclaimed Chef Ben Shewry, who during a transitional time in his life, had the fortune of meeting Victorian Mussel farmer, the Sea Bounty‘s Lance Wiffin, through Ben’s late friend Jason Jurie.
The encounter formed a unique bond between Chef and Fisherman, the tale emphasizing the importance of sustainable food practice, compassion and friendship.