“Every living thing is, from the cosmic perspective, incredibly lucky simply to be alive.
Most – 90 percent and more – of all the organisms that have ever lived have died without viable offspring, but not a single one of your ancestors, going back to the dawn of life on Earth, suffered that normal misfortune.
You spring from an unbroken line of winners going back millions of generations, and those winners were, in every generation, the luckiest of the lucky, one out of a thousand or even a million.
So however unlucky you may be on some occasion today, your presence on the planet testifies to the role luck has played in your past”.
Source: Daniel Dennett.
Do you realize how special you are?
According to natural selection, you are perfect just the way you are, that’s how you’ve made it here.
If we believe this premise, it follows that our role in life is to live this perfection – not by being perfect – but by shining as the unique individuals that we are.
The creative business is a people business. It’s about understanding, connecting and inspiring people through ideas and solutions.
The best communication is that which capture hearts and tells compelling stories. Additionally, those that nudge people into changing attitudes or behaviour are the ideas based on understanding the human mind and psychology to work out underlying thought patterns or habits.
To do this well, we must be able to use our empathy and human understanding to unravel motivations. If we do not spend time or are not open to figuring out what drives motivations we will be less successful at connecting and winning with heart.
Winning with Heart
Whether we are thinking about our own personal or professional relationships or we are designing winning brands and companies, winning people’s hearts requires us to embody and nurture the values that our audience also finds important.
Too often we find it easy to judge others based on our own limited perceptions of the world and some ingrained memories.
But I believe that we are all on our own developmental journey whether emotional, psychological, spiritual, physical, moral, intellectual or any other paradigm.
Each of us may be quite advanced in one area of life whilst slower to develop in other areas.
If we agree with this premise, then our role is not to judge others, but to have the compassion and generosity of spirit to help others we encounter on our journey, and to expect that others who are more advanced than us on certain paths, in turn help us.
It’s time we each question where our beliefs, values, pre-dispositions come from. When we realise that much of them are human-made and full of biases, perhaps we will start to improve our condition and change the world.