If you’re alive then you’re already winning at life.

What an amazing thought…

“Every living thing is, from the cosmic perspective, incredibly lucky simply to be alive.

Most – 90 percent and more – of all the organisms that have ever lived have died without viable offspring, but not a single one of your ancestors, going back to the dawn of life on Earth, suffered that normal misfortune.

You spring from an unbroken line of winners going back millions of generations, and those winners were, in every generation, the luckiest of the lucky, one out of a thousand or even a million.

So however unlucky you may be on some occasion today, your presence on the planet testifies to the role luck has played in your past”.

Source: Daniel Dennett.

Do you realize how special you are?

According to natural selection, you are perfect just the way you are, that’s how you’ve made it here.

If we believe this premise, it follows that our role in life is to live this perfection – not by being perfect – but by shining as the unique individuals that we are.

Winning with Heart.

The creative business is a people business. It’s about understanding, connecting and inspiring people through ideas and solutions.

The best communication is that which capture hearts and tells compelling stories. Additionally, those that nudge people into changing attitudes or behaviour are the ideas based on understanding the human mind and psychology to work out underlying thought patterns or habits.

Making a connection is sometimes art and other times science.

To do this well, we must be able to use our empathy and human understanding to unravel motivations. If we do not spend time or are not open to figuring out what drives motivations we will be less successful at connecting and winning with heart.

Winning with Heart

Whether we are thinking about our own personal or professional relationships or we are designing winning brands and companies, winning people’s hearts requires us to embody and nurture the values that our audience also finds important.

What do you do in your daily life that helps you

  • Uncover the motivations of your audience?
  • Mirror your audience’s values?

Live consciously!


Generosity of Spirit.

Too often we find it easy to judge others based on our own limited perceptions of the world and some ingrained memories.

But I believe that we are all on our own developmental journey whether emotional, psychological, spiritual, physical, moral, intellectual or any other paradigm.

Each of us may be quite advanced in one area of life whilst slower to develop in other areas.

If we agree with this premise, then our role is not to judge others, but to have the compassion and generosity of spirit to help others we encounter on our journey, and to expect that others who are more advanced than us on certain paths, in turn help us.

Live consciously,


Be Yourself. Everyone else is taken.

Culture helps us derive meaning from the symbols and beliefs that are inherited or created around us. It is a human made construct.

Sometimes culture is enriching and colorful. But when culture makes us focussed on conformity, this becomes contrary to our natural state and this is when dissonance is created.