Here’s a coffee jar that sends you a message when the coffee runs low. That sounds awesome to me since I often run out of my locally roasted, direct trade coffee.
This can be applied to other things that regularly need top-ups like medicine, milk, diapers. Imagine if it was also connected to the local supermarket, coffee roaster, butcher, fruit & vegetable supplier or the pharmacy.
This could be a helpful idea, as long as one could disengage it at times when we need to explore and try something new.
This could revolutionise the real time content we get via our phones. Click on the image below to check it out.
Great ideas don’t just happen at the strike of a pen, they come after many failures and missed attempts. Before we can come up with 1 winning idea we often need to learn from 100 failed ones. I read a story once which went something like this: Picasso once invited a women to be a still drawing model and after 60 one-hour attempts couldn’t get her portrait right. Until one day he drew her portrait from memory in under 15 minutes. The discipline and practice he received from his failed attempts is what helped him to finally draw his masterpiece from memory in a short period of time.
I’ve often argued against the traditional ideation process and ways of working – that before we venture into any new territory we must research, rationalise, investigate and prove our strategy. I support a more organic model where we use our past experience and knowledge of market trends to develop and test many ideas & hypothesis. Only when we test actual ideas in market can we determine what is relevant. In todays fast paced economy anything else is a missed opportunity.
This is why I love the core idea of @fastestagency based on having a 24 hour turnaround in response to a brands’ brief and their realtime marketing needs.
World’s fastest agency @fastestagency turns a brief around in 24 hours.
This is the model that start-ups use based on quick prototyping. It follows the rule of fast failure and quick learning – Conceptualise, Execute. Learn. Move on.
To find out more visit @fastestagency on twitter or check out their website.