Luxury Design​ is now Organic.

Times have changed since gaudy accessories and gold foil symbolised luxury and wealth implied overspending on things that drained earth’s resources.

An increasing awareness around the impact of our consumption on the planet including our food supply has been accompanied by a rise in the organic and sustainable movements.

Identity design has also shifted in line with these trends.


No longer about overt bling, simplicity, muted tones, textured finishes and earthy or quirky graphics are the order of the day.

Evolved Luxury

Increasing global wealth has made luxury products and services more affordable and whilst those playing catch-up are still intrigued by glitz and glamour, new luxury has evolved to be more discreet.

The evolved luxury consumer is prepared to pay more for artisanal products and natural sources. They are willing to wait for months for unique handcrafted products in order to forgo heavy processing and drowning in a sea of sameness.

Society is moving away from conspicuous consumption and into conscious creation.

Imperfections are now prized as an indication of a products’ craftsmanship and personalisation, as is a willingness to pay more for brands that are not overly designed.

Conscious Creation

Perhaps the world needed to go through the long period of industrialization and unprecedented growth that we have seen in the last 100 years in order to reassess our values.

Next time you absolutely need to buy a new gadget or can’t live without the latest wireless headphones, ask yourself if the ones you have absolutely need replacing and reflect on the kind of world your choice will contribut to.

Let’s keep pushing to create the healthy planet we desire to live in.

Live consciously,


Designing the Future

I love Design for many reasons and I think it will save the world.

One of the things I love about it is that it helps us crystallise conceptual ideas into a form that people can understand and interact with. In this way, good design can be seen in medical devices that save lives, toys that bring joy and provide entertainment, or websites that deliver a great shopping experience.

For me, good design is about improving user experience and thus improving lives.

Click on the image below and watch how Hellicar & Lewis design beautiful and unique experiences.

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Internet Connected Coffee Jar

A coffee jar that sends you a message when the coffee runs low? Sounds awesome to me, I often run out of my (locally roasted, direct trade) coffee 😉

Internet-connected devices can be applied to other things that regularly need top-ups like medicine, milk, diapers. Imagine if it was connected to the local supermarket, butcher, fruit & vegetable market or pharmacy.

Though, for those times when our desire for exploration trumps our need for convenience, it’s good to have an off-switch.


Ultimate Content Tool | Periodic Table of Content Marketing

Often clients confuse Platforms with Formats and Goals with Triggers. This 7 step guide to generating content clearly frames each element in its consideration set and helps navigate the different areas to think about.

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The Maker Movement.

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“Maker” is a feature-length documentary that looks into the current maker movement in America – a new wave of Do-It-Yourself and Do-It-Together fueled by passion and powered by the advent of new technologies.

The “Maker Movement”, sometimes called the “Third Industrial Revolution,” subverts traditional manufacturing by building on innovative concepts such as open source, local manufacturing, crowd funding, and digital fabrication. Breaking the hobbyist movement stereotype, “Maker” delves deep into this ecosystem of design and manufacturing in the Internet era. The film explores the ideas, tools, and personalities that are driving the Maker Movement – and returns with a timely snapshot of one of the transforming influences of the current age.

If you’re at all interested in the evolving world economy, the grassroots movement and the generation of do’ers then this is a must see.

Live well,