Here’s a nice infographic from Brian Solis which may help you decide what platforms to use for your marketing channels.
Just when you thought advertising for Feminine Hygiene products couldn’t get any more interesting (Ha!) Hello Flo went out and created a highly entertaining film using a fictional young girl’s first period as inspiration to tell a very amusing story!
And their website http://helloflo.com is a highly engaging site as well focussed on everything to do with Females and Female issues.
Nice to see a brand breaking free from the mould of the “happy girl running carefree along the beach” cliche.
A fun initiative by the Australian Airline Qantas. The initiative encourages travellers to get creative and design their own travel art using the inflight bag in their seat pocket, napkin, or boarding pass, and share it online using the #qantasblankcanvas hashtag.
Is there a link with Creativity and the Spaces and Environments around us? There are patterns that are crucial to creating environments that are recurrently creative.
For starters, ideas take time to mature to become useful and accessible. Breakthrough ideas take a long time to evolve and may even spend a long time dormant in the background.
Not only do ideas start off as small ‘hunches’ that evolve over time, but good ideas usually come in the form of smaller collisions between smaller hunches. Side projects need to meet and other people’s ideas need to collide.
So, ideas need time to incubate and they spend a lot of time in ‘hunch’ form.
So how can we create systems that allow these hunches to collide together? For example, Coffee Houses were for a long time engines of creativity because they allowed ideas to collide and develop new forms.
So will our always connected, multitasking, internet lifestyle create less sophisticated ideas as we move away from a slower, deeper contemplative states (like reading)? Yes, the great driver of scientific and technological innovation has been our connectivity and ability to reach out to others and turn hunches into something new. But, although in our new internet lifestyle we are always ‘distracted’, but we have so many new ways to connect and reach out or stumble serendipitously on new ideas.
This lovely stop motion film describes the process so we can do it more often.
Often clients confuse Platforms with Formats and Goals with Triggers. This 7 step guide to generating content clearly frames each element in its consideration set and helps navigate the different areas to think about.
Google’s Night Walk gives you an immersive audio-guided tour of Marseilles. Try it.