What Your Social Media Likes Say About You.

Click the image to watch the video.

Watch this short yet insightful talk touching on consumer behaviour / modelling / data / predictions / privacy.

I believe creative agencies can’t survive if we don’t model consumer choices and drivers of behaviour.

Sure we might be Creative Engines but it doesn’t mean that data \ technology \ research shouldn’t be driving and informing the creative engine.

Author: Brenda.


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