What Your Social Media ‘Likes’ Say About You.

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Important 10 minute talk touching on consumer behaviour / modelling / data / predictions / privacy | How social media “likes” help marketers tailor their message.
 
I believe creative agencies can’t survive in the future if we cannot model consumer decisions – and more importantly what influences behaviour. Sure we might be Creative Engines but it doesn’t mean that data \ technology \ research shouldn’t be driving and informing the creative engine.
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